HOW TO MAXIMIZE LEADFLOW WITH PPC & GOOGLE ADS FOR GENERATOR DEALERS

Google Ads can be one of the fastest ways to generate high-intent leads but only when the campaign, landing page, tracking, and follow-up process are built correctly.

In this webinar, we’ll break down what actually moves the needle in PPC: how to target the right searches, avoid budget waste, improve conversion rates, and turn clicks into real booked opportunities.

This is built for generator dealers who want a clearer, more practical way to evaluate whether their Google Ads are working.

You’ll learn:

• How to identify the searches that actually drive leads

  Not every keyword is worth paying for. You’ll learn how to separate buyer-intent searches from research traffic, competitor noise, and budget-draining clicks.

• Why landing pages make or break PPC performance

  A good ad can still fail if the page doesn’t convert. We’ll cover the must-have landing page elements: clear headline, trust proof, fast load time, simple form, click-to-call, and a CTA that matches the search intent.

• How to reduce wasted ad spend

  We’ll walk through common PPC leaks: broad match mistakes, weak location targeting, missing negative keywords, poor call tracking, and campaigns optimized for clicks instead of customers.

• What to track beyond leads

  More leads is good. Better leads are better. You’ll learn how to evaluate call quality, form quality, booked appointments, close rate, and actual revenue impact.

• How follow-up impacts PPC ROI

  Many companies lose paid leads after the click. We’ll cover speed-to-lead, missed call handling, nurture sequences, and how to keep uncontacted leads from falling through the cracks. Your past client materials specifically flagged automated follow-up for uncontacted leads and drip campaigns as important needs, which fits perfectly into this section.

Generac Co-op Note:
If you’re a Generac dealer, this webinar will also cover the pre-approval process, how to get your ads approved for co-op spend and more importantly, how to plan your year to utilize your available funds without leaving money on the table.