
Generac co-op funds can be one of the most valuable growth opportunities available to your dealership—but only if you have a plan for using them.
Too many dealers spend their funds randomly, wait until the end of the year to use them, or leave valuable co-op dollars unused.
Join John Tedesco of Power Source for this free webinar and learn how to strategically allocate your co-op funds across the year to generate leads, strengthen your local brand, and support long-term growth.
We’ll Cover:
How to calculate the total marketing investment needed to maximize your available co-op funds
How to spread your budget throughout the year instead of scrambling at year-end
Which marketing activities qualify for reimbursement
How to combine Google Ads, Meta Ads, local awareness campaigns, postcards, video, and other strategies
How to use the GeneracMod portal, acquire pre-approvals and request reimbursement.
How to use Power Source’s free Generac Co-op Marketing Planner
Your co-op funds are more than a reimbursement opportunity. Used correctly, they can become a powerful engine for lead generation, brand visibility, and long-term growth.
Join us and learn how to build a strategic plan for getting the greatest possible value from your available funds.


Register now to secure your spot on this live & interactive webinar.