For more than a decade, I’ve worked closely with generator dealers and electrical contractors across the country. I’ve seen what works, what doesn’t, and where companies tend to get stuck when it comes to marketing online.
The truth is, a lot of good businesses have been led astray by vague advice or bad marketing providers. This book is my way of helping clear things up — and hopefully save you time, money, and frustration.
It’s not a magic formula, but it could give you a better grasp of how to get more leads and turn those leads into real sales.
Here’s a quick look at a few of the topics we cover in the book:
Why Your Ads Might Not Be Working
Most dealers waste money on Facebook or Google without realizing what’s broken. We’ll show you what to fix.
How to Rank in Google Maps Without Paying for Ads
There’s a simple strategy that works — most dealers just don’t know about it.
The Lead Follow-Up Process That Closes More Jobs
What happens after someone clicks matters just as much as the click itself.
How to Improve Your Website Without Starting Over
Small tweaks can make a big difference in how many leads you actually convert.
What Top Dealers Are Doing Differently
Real examples from companies who are growing fast — and how they’re doing it.
What to Actually Focus On When It Comes to SEO
Skip the jargon. We break it down to the essentials that drive results.
An Overlooked Channel That Still Brings in Leads
It’s not the usual suspects — but it works, if you do it right.
Ad Templates That Don’t Feel Pushy
Use our examples to create ads that sound natural but still sell.
How to Use Automation Without Losing the Personal Touch
Streamline your marketing without making it robotic.
A Simple 90-Day Marketing Plan
Stay on track, stay consistent, and keep building momentum.tuff
My name is John Tedesco. I run Power Source: Generator Marketing Solutions, a marketing agency focused entirely on the backup power industry. I’m proud to be part of community organizations like NEGDA and EGSA, and I’ve helped dealers across the country increase their visibility and bring in steady leads through better digital strategies.
I hope this book helps you feel more confident about your marketing — and gives you some ideas you can use right away.
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